An interuniversity roundtable was held at Vasyl Stefanyk Carpathian National University on the topic: “Quality Management of Educational Programs in the Speciality D5 ‘Marketing’: Experience of Interuniversity Cooperation”.
The purpose of the event is to exchange experiences between university representatives on implementing effective mechanisms for managing the quality of educational programs, aligning educational outcomes with the needs of the labour market, and enhancing the competitiveness of graduates.
The event was opened by the guarantor of the second-level (master’s) educational program “Marketing” at Vasyl Stefanyk Carpathian National University, Professor of the Department of Management and Marketing Ivan Ivanovich Blahun.
The following people addressed the participants with welcoming words:
- Valentyna Yakubiv, rector of the Vasyl Stefanyk Carpathian National University;
- Vitaliy Shkromyda, Deputy Dean of the Faculty of Economics;
- Karina Nemashkalo, Vice-Rector for Educational and Methodological Work of the S. Kuznets Kharkiv National Economic University;
- Vitaliy Karpenko, Dean of the Faculty of Economics and Management, Candidate of Economic Sciences, Associate Professor;
- Iryna Lorvi, Head of the Marketing Department of Lutsk National Technical University;
- Natalia Pacheva, guarantor of the second-level educational program “Marketing” of the Pavlo Tychyna Uman State Pedagogical University;
- Valeria Kolosok, Doctor of Economics, Professor, Director of the Educational and Scientific Institute of Economics and Management of the State Higher Educational Institution “Priazovsky State Technical University”,
- Tetyana Myhovych, Deputy Dean of the Faculty of Economics.
Representatives from Zhytomyr Polytechnic University, Poltava State Agrarian University, and other leading higher education institutions in Ukraine also participated in the event.
Presentation block: “Quality management system in every university”
Participants presented their experience in implementing education quality assurance systems:
- Olga Pochueva (KhNUE named after S. Kuznets) – “Current issues of accreditation of an economic university” ;
- Natalia Karvatska (Khmelnytskyi National University) – “Experience and features of the functioning of the Higher Education Institution at Khmelnytskyi National University” ;
- Olga Makaruk (KNUVS) – “Integration of the quality management system according to ISO 9001:2015 into the internal system of quality assurance of education of the university”.
Discussion block: “Unity of approaches — diversity of practices”
In a panel discussion format, guarantors and teachers from marketing departments discussed:
- Introduction of dual education and partnership with business. Iryna Zakryzhevska, Head of the Marketing Department at Khmelnytskyi National University, spoke during the discussion of this issue.
- Development of soft skills and digital competencies of students. In the discussion of the second issue, Lyudmila Hrynevych, the head of the marketing department at S. Kuznets Kharkiv National Economic University, spoke.
- Synergy of academic and practical components in master’s training. In the discussion of the third question, Ivan Ivanovich Blahun, Professor of the Department of Management and Marketing at Vasyl Stefanyk Carpathian National University, spoke.
During the discussion, representatives of the State Higher Educational Institution “Pryazovsky State Technical University” joined the event, including the head of the Department of Management and Marketing, Candidate of Economic Sciences, Associate Professor Olena Amelnytska, and Professor of the Department of Management and Marketing, Doctor of Economic Sciences, Hanna Razumova. All participants of the event shared real examples of combining academic disciplines with practical projects, which contribute to the formation of competitive marketing specialists.
As a result of the roundtable, the participants agreed on:
- Preparation for the interuniversity ranking of educational programs.
- development of a single tool for surveying graduates and employers;
- exchange of methodological materials (syllabi, cases, assessment templates).
The moderator summarised the meeting, thanked the participants for their active participation, and initiated the preparation of a joint report, which will be published on the official websites of the participating universities.
Event organisers:
- Vasyl Stefanyk Carpathian National University,
- Khmelnytskyi National University,
- S. Kuznets Kharkiv National University of Economics,
- Poltava State Agrarian University.
Partners :
- Lutsk National Technical University,
- Pavlo Tychyna Uman State Pedagogical University,
- State Higher Educational Institution “Priazovsky State Technical University”,
- Zhytomyr Polytechnic University and other higher education institutions of Ukraine.
